Reviewed Date: October 10th, 2021
We all have been tricked by someone at least once in our lifetime. We wouldn’t accept it because we don’t want to look as naive and easy to take advantage of. But persuaders know how to make us comply with their requests. There are certain rules that we are not aware of, rules that persuaders employ to push us to comply.
If we receive a favor from a person, it is the default in our system to return the favor. This is called the law of reciprocity. Persuaders use this tactic by giving a minute thing and asking for the big thing. Like if a person gives you a flower and asks you for a donation, you are most likely to give a donation because you don’t want to be seen as a selfish person.
Another simple and yet powerful tactic is making us take some action or say a statement that traps us in their compliance. If a statement is publicly made, we are more likely to be consistent with it as inconsistency is seen as an indecisive and undesirable trait.
This is where we give ourselves to persuaders who shoved us to take some action or make a statement. They know we would stick to the statement.
Though most people say they don’t care about what they are doing, unconsciously they do. They imitate what others are doing because it seems appropriate in that situation. If persuaders say the product is a bestseller and most people are using it, we incline towards the product, as many purchased it before us. At that moment, we think this must be a good product; otherwise, why would most people purchase it?
Like these, there are many psychological tactics persuaders use to get what they want. The best we could do is to not commit to anything immediately and evaluate the offer itself.
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